Because We Can

The ‘Because We Can’ project aims to produce excessive or superlative products, ‘the biggest, the best, the fastest’, as a satirical critique of the current state of design and consumerism.

The Fastest Clock in the World gives digital time to a millionth of a second, The Highest Popping Toaster in the World brings an extra pop to breakfast with a compressed gas powered mechanism, The Longest Lipstick in the World provides a years worth of lipstick and The Most intricate Diary in the World which provides accuracy to your time management of an hour to two pages, all domestic objects created with slogans as starting points, leading to mutated typologies that become inherently flawed through their excess.

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  toaster_jumpsuit-copy

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  highest_popping_toaster_postcard

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  fastest_clock_highres_01-copy

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  fastest-clock_-tokyo

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  clock-copy

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  tmiditw_turning-copy

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  tmiditw_isometric-copy

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  longest_lipstick_highres_0-copy

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  longest_lipstick_highres_-copy

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  highest_popping_toaster_hi-copy