FREDDIE YAUNER is the co-founder of Shift.ms
Following on from the digital interactive fire exit ‘Signs of Life’, ‘Please do not run’ continues to explore the idea that modern pictograms are so familiar they go unnoticed. The advertising industry is constantly developing new interactive techniques to capture our attention for commercial gain, yet our most ‘necessary’ signs are quite deliberately standardised. With Please do not run Yauner questions whether the static sign has had its day, and presents a new interactive approach to common signage.
Freddie Yauner’s interactive signs use the analogue technology of lenticular lenses to present both realistic and fantastical opportunities to raise the profile of the pictogram. Ranging from signs that show the secret adventures of the ‘fire exit man’ through to concepts that Yauner believes could realistically improve safety in public buildings.
Editions currently available -
Eye adventure: Where does the ‘fire exit man’ go when he runs through the door?
Taking in the view: Perhaps the ‘fire exit man’ runs straight through the walls of the building to enjoy the view of the city?
Advertise here: Anticipating the inevitable – how long until we compromise our safety by selling signage space to advertisers?
Translation: Could interactive signage allow for multi-lingual signage?
Inclusive exit: Why do we only represent able-bodied pictograms?
Hiding: Sometimes pictograms don’t want to be seen.
Kiss: A welcome visit – but if she is here, who is telling people where the ladies toilet is?
Relax: Standing on one leg all day is hard work.