Thank you all for starting this Mirror Movement!
The first drop of masks is currently in production and will be sent out to people ASAP - we estimate 5 weeks from the end of the sale (03.04.26) they should be with you to create and enjoy!
If you you are interested in a mirror mask sign up below to get on the waitlist for the second drop!
Mirror Mask - What I'm looking at
Mirror Mask - What I'm looking at
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The presale for the first drop is closed. Production started on 4 April 2026, with delivery estimated around 5 weeks later. sign up above to be first to know for the second drop.
What I’m Looking At is a mirrored mask that allows you to see what the wearer is looking at, reflecting colour, texture, light and movement.
#whatimlookingat
It is anti selfie - away from the self and back toward the world. You don’t see a face. You see a situated viewpoint with foreground and background, and the person wearing it embedded in that space.
Following the success of Freddie’s films, which have been viewed over 10 million times, with well over a million likes on Instagram , Freddie is creating a global image movement, and is going to be releasing a first drop of masks in the coming months - inviting artists, creators, and observers to use the mask in their own way.
Everyone has a story to tell. Share what you see. Share what the world sees.
#whatimlookingat
The pre-sale has now finished - we smashed our goal and Masks are starting to be produced. Sign up above to be told when we open up for a second drop!
Mirror Mask Presale
FAQs & the Not-So-Small Print
This presale is about more than a product.
It’s about making something together.
What I’m Looking At is an artwork, a tool, and (hopefully) a growing movement — a way for people to share what they’re seeing and experiencing in a joyful, analogue-feeling way. The Mirror Mask is the physical object that makes this possible.
Below is everything you need to know about how the presale works.
What to know:
- Prices include shipping and standard taxes
- We currently only ship direct to the UK & USA, Canada, Australia and EU (get it delivered to a friend or family member and sent on if you live elsewhere!)
- Presale runs until 3 April 2026
- Production starts after the presale ends
- Estimated delivery is around 5 weeks after the presale closes
By placing your order, you’re helping bring What I’m Looking At into the world — and joining a growing group of people sharing what they’re looking at, rather than what they look like.
Is this a company or a crowdfunder platform?
No — this is an artist-led project, hosted independently.
There’s no venture funding, no fulfilment giant behind the scenes — just a careful attempt to make something meaningful, physical, and shared.
The Not-So-Small Print (Just incase it's not already clear)
- This is a presale that funds production of the Mirror Mask
- Delivery timelines are estimates provided in good faith
- Shipping and standard taxes are included, arranged via a shipping partner
- In rare cases of unforeseen costs beyond reasonable control, additional charges may be required and will be communicated transparently
- Minor variations in finish may occur due to manufacturing processes
- The artist is not liable for delays caused by manufacturers, couriers, customs authorities, or events beyond reasonable control
- Liability is limited to the purchase price, except where consumer law requires otherwise
By placing an order, you confirm that you understand how this presale works and are happy to be part of bringing What I’m Looking At into the world.